The trouble with passion for the craft
“They want us to templatize our solutions”, she said. More pained than horrified by the latest stance taken by the boutique e-learning firm she worked with. About 800kms away, he was consulting for a large automotive company that was also going through a similar cycle of optimisation and standardisation. 2023 was hardly the year for craft. Both firms were full of passionate, creative people. While the tools of their trade differed, for most of them, the deeper intrinsic motivation came from the autonomy they enjoyed, in treating each problem on its own merit and to solve each in its own… Read More »The trouble with passion for the craft